Having signed up for The Last Desert (Antarctica), one of the toughest long-distance races in the world, he decided to set up a fundraising campaign for the snow leopard around his incredible challenge. Upon learning about this fascinating cat, Ryan decided to use his passion – running – to raise even more awareness and funds for its conservation. Donating 15% of its profits to conservation, Snow Leopard Vodka has raised more than $130,000 for these cats to date. He first heard of the highly endangered snow leopard and the work of the Snow Leopard Trust when the Edrington Group, his employers acquired the brand, Snow Leopard Vodka – the world’s first ethical vodka. When he’s not running the most extreme races known to mankind, Ryan works for spirits company Edrington. The kind who probably considers a marathon to be a nice warmup.
Through the ice-cold desert of Antarctica. But none of us has anything on Ryan Hill when it comes to going the extra mile for the cats! Or, in his case, the extra 250 kilometers. Those of us working from the comforts of our Seattle office bravely make it through the city’s famous drizzle on our daily commute. Our field researchers regularly brace blizzards, treacherous horse back rides and weeks of dried mutton in order to find out more about this elusive cat.
We’re a dedicated bunch here at the Snow Leopard Trust.
0 kommentar(er)
